The Importance of Keeping the Laptop Cool

Whether at home or office, working on laptops for long hours can put significant strain on the wrist, neck, back and shoulders. A simple and cost effective way to improve your working conditions and relieve the stress on your health is to invest in an ergonomic laptop cooling stand. A laptop cooling stand is a great accessory that elevates the laptop to a convenient angle for your wrists and neck. Additionally, several models of laptop stands come with cooling fans that prevent heat buildup to maintain an optimal system temperature.





Laptops that are constantly subject to overheating due to overuse or use in bed suffer from heat buildup which can shorten the life of the laptop. Overheating can diminish processing speed and wear out system components. Using a laptop stand fights heat buildup and prolongs the life of the computer. The design of the laptop stand facilitates air flow around the laptop, which helps in dissipating the heat produced when the laptop is operating. Some models of laptop stand come equipped with internal USB coolers. The coolers help to reduce the processor temperature keep the components safe from heat fatigue.

In addition to the cooling feature, ergonomic laptop cooling stand allows adjusting the angle of the keyboard such that minimum stress is applied on the wrist, neck, back and shoulders. Some brands have the option of adjusting the slant to different levels which allows you to use the laptop comfortably on your desk at work and even while traveling. This helps to avert major heart issues like wrist strain, neck pain, shoulder and backache.
An advanced version of a laptop stand might also include the swivel feature which allows the user to conveniently rotate the laptop. This feature is helpful if the laptop screen needs to be viewed back and forth by two (or more) people. Some models of stands will allow full rotation of the laptop while others will facilitate only partial rotation in a semicircular pattern. Added features can include extra ports and space saving designs.

Ergonomic laptop stands are typically sleek and lightweight and can be easily carried in standard laptop bags. Their prices were higher in early days of hitting the market. However, today high quality laptop stands can be purchased at affordable prices. The ideal choice of laptop cooling stand depends on the user preference, laptop usage, laptop size and work environment.

If, however, you use the traditional computer at work or home, or prefer using an external keyboard and mouse with your laptop, it is still vital to maintain a healthy and stress free work environment. An independent keyboard should always be paired with a standing desk keyboard tray for correct and comfortable ergonomics. Maintaining the slope of the independent keyboard is as important as adjusting the laptop keyboard at an optimal angle.

An appropriately angled keyboard will help to make typing easier and relaxed and avert the health risks that develop due to hunching or bending too much.


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South Korean Database Hacked

According to the top US military officials in South Korea, a recent hack may have compromised the personal details of thousands of South Korean citizens employed by the US command. The commander of US forces in South Korea brought his apologies a few days ago for the “possible theft” from two databases of sensitive information of South Korean citizens. The allegedly leaked details included names, contact information and work history.



The hack affected around 16,000 current and former employees. Overwhelming majority of them is Korean nationals, as well as people who have sought jobs with the American military in South Korea. In the meantime, no classified military information had been compromised, because the databases were stored on a separate network.

Security experts admit that the South Korean government and local broadcasting and finance industry networks have often been targeted by the hackers. South Korea always blames North Korea, which denies the allegations. Some believe that the damage was done by the hackers who sought to profit from data theft. Representatives of the US forces said that an investigation was under way to find out who was responsible for the attacks.

At the moment, the United States keeps around 28

eBay Claimed Paid Search Ads Don’t Work

The research, carried out by eBay in cooperation with Berkeley and Chicago universities, found out that adverts in search engines have no measurable benefits. eBay provided the researchers with the ability to experiment with how and when it purchased search adverts.




The results showed that most search advertisements on most search terms had almost no affect on sales, which means that the medium may already be beyond the peak of its efficacy. A lot of companies purchase adverts on searches for their brand. For example, the auction site may buy ads on searches for the term “eBay” or “eBay shoes”. But the truth is that such adverts do nothing else than encourage users to click on the ad instead of the normal search result to the same website.

According to the research, virtually all of the forgone click traffic and sales attributed to it were captured by natural search. In other words, substitution between paid and unpaid traffic was almost complete. It turned out that shutting off paid search adverts closed just one (expensive) way to eBay, but diverted traffic to natural search. The latter is, of course, free to the company.

As for those who buy space on search results for so-called “generic terms”, like “memory” or “mobile phone”, they can relax – they don’t spend money on nothing. The research revealed that organic placement for non-branded terms varies widely. This means that a website won’t show up on the front page for a search term if it doesn’t pay for generic terms. However, the researchers tried to find out whether dropping off the front page would matter to sales.

When they stopped advertising eBay entirely on non-branded search terms to 30% of the United States for 2 months, they discovered that it had insignificant effect on sales. Indeed, on average, American consumers don’t shop more on eBay when the company pays for search ads.

In addition, the adverts had no effect on a subset of eBay users: those who had just signed up, or those who had made fewer than 3 purchases in a year. The others are likely to be familiar with the site’s offerings and value proposition, and are therefore unaffected by paid search ads, going directly to the site without searching for it.

The results of this research raise significant questions about the value of the search advertising market, where Google is the biggest supplier. Last year, it made $37 billion from its various sites – 2/3 of its gross revenue.

Browsing the Web Is Not a Crime

The European Court of Justice has handed down the ruling saying that users who just visit a website can’t be sued for copyright violation. A landmark ruling says that browsing and viewing articles in the web is legitimate and does not require permission from the copyright owners.





The European Court of Justice ruled that the on-screen copies and the cached copies made by Internet users when viewing a website are legitimate and may therefore be made without the authorization of the copyright holders.

When you browse the web, your computer makes a copy of the webpage you are visiting in order to display it on your screen. Experts in copyright law argue that the EU law known as “the temporary copying exception” is specifically intended to avoid people having to worry about this fact from a copyright perspective. They believe that the court ruling is a good thing, as it clarified that browsing legitimate content online doesn’t constitute a potential infringement and gives many users a peace of mind.

The body engaged in licensing companies to distribute reproductions of newspaper content argued that the fees PR companies pay for such reproductions should consider the copies made on the reader’s machines, and ultimately won on that point in the British high court.

Others believe that the temporary copying exception is intended to protect Internet service providers and telecoms companies when transmitting information from within networks. The PR spin put on the recent case was that if the ruling on question was allowed to stand, then Internet users would be criminalized for using a browser. They point out that the real question is should the worldwide web be one where browsing is permitted or where it's permissible.

One of the copyright attorneys argued that 2013's supreme court case, which the European Court of Justice concurred with, misapplied the temporary copying exemption. He believes that the exemption in question was designed to avoid a situation where the copies made, for instance, in a router when it passed information from one computer to another, appeared infringing. But now the Supreme Court’s judgment broadens those circumstances.

Although the first ruling saying that Internet users can’t make temporary copies of webpages was overturned, another one still stands – the one saying that headlines can be covered by copyright, even if they are just a link back to the original article.

Goggle’s Chrome Became the Most Popular Web Browser


It is official now: search engine’s web browser has officially overtaken Internet Explorer as the most popular web browser in the world and even in the US. The reports reveal that Google’s Chrome has 31.8% of the combined desktop and mobile online market – in other words, Google’s freeware is up 6% year-over-year. As for Microsoft’s Internet Explorer, which once ruled the known world, it now accounts for 30.9% only.




However, the statistics that have been made public are somewhat suspect, because the same report listed Apple’s Safari in the third place with a market share of 25%, while Mozilla’s Firefox held only 8% of the market – apparently, most users would think there was something wrong with these figures. But the report insists that such sharp decline was likely due to Firefox lack of mobile presence. Maybe, such results were obtained because the figures included mobile browsing and were focused on the United States where Apple is a king on the smartphone market. Its Safari browser has officially cornered the mobile market due to overwhelming popularity of Apple’s iPhone.

Chrome was already recognized as a market leader worldwide, with industry experts estimating its usage at 43%. Technology analysts also admit that the results are likely due to the increased reliance of the mobile OS. Microsoft’s Internet Explorer had long held onto its dominance by being the default browser on desktop computers. The problem is that mobile devices aren’t relying on IE as a web portal, as they normally run or embed Chrome or Safari by default.

Chances are that Google’s Chrome will become the default browser on all Android devices in the nearest future, and it has enjoyed even more success outside of the United States where it took over the market share lead in 2013.

Hackers Continue to Receive Support for Windows XP

The software giant that withdrew support of Windows XP last month has recently warned against using a hack that allows the outdated OS to continue to receive security updates. The hack makes update servers apply security patches to Windows XP – a tiny modification within the OS makes it look like other versions that are still supported until 2019.



Microsoft warned that people who still use Windows may face problems if they decide to use the hack and install the updates, because those were developed for Windows Embedded and Windows Server 2003 and cannot fully protect Windows XP. Besides, users also run a huge risk of functionality issues with their computers if they do install those updates, because they weren’t even tested against Windows XP.

Instead, Microsoft offers to upgrade the operating system to something like Windows 7 or switch browsers at the very least. However, the British government chose the third option and paid £5.5 million to extend support for Windows XP for another year in the hope that the public sector will take its time to migrate to supported software. The United Kingdom was not the only country to choose this way: the Netherlands, for instance, also negotiated a similar deal with Microsoft.

An Internet Explorer security bug was all over the news recently, as it was actively being used by hackers to obtain control of computers running Windows OS just days after the software maker ceased security support updates for Windows XP. This issue underlined the importance of continued security updates for popular software – and the statistics say that almost half of all machines in the world still run Windows XP.

As a result, Microsoft had to renege on its support withdrawal and issue a fix to the bug in IE on Windows XP – for free and for everyone. Security specialists warned that this problem was the first but not the last one, and that Windows XP users are strongly recommended to upgrade their software to any currently supported system. If they can’t do so due to the outdated hardware, they are still recommended to at least switch to another browser, like Google’s Chrome or Firefox that are actively supported.

According to the provided statistics, about 430 million computers worldwide were still running Windows XP at the day when Microsoft withdrew support. As for the United Kingdom, which paid for extended support, the OS was still used on 17% of machines in the beginning of May.


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Skype Voice Translator to Be Released Soon

Microsoft just unveiled a new service for Skype that can understand voice and translate the words into another language, speaking them back almost in real time. The new service dubbed Skype Translator is expected to be released for Windows 8 before the end of 2014, following 15 years of research. Microsoft is also planning to make it available to other platforms. At the moment, Skype has 300 million monthly users on desktops, tablets and smartphones.




The technology was demonstrated at the Code conference in California a few days ago, with the developers showing real-time translation of a Skype video call with a German colleague. The developer was speaking English, and the translation system then converted his speech into spoken German in real time, and vice versa.

Surprisingly enough, the system only made a few minor mistakes in the conversation, which demonstrated great improvements in word, meaning and order recognition since the technology was first shown translating English to Chinese 2 years ago.

The developers explain that Skype Translator can open up lots of possibilities to make meaningful connections in education, diplomacy, multilingual families and in business. Microsoft’s machine translator research began 15 years ago – first it was a text-based translation, later – voice recognition and dictation technologies, based on a neural network. The latter is a computer system that is able to “learn” to recognize inputs and generate outputs just like a group of nerves in human brain. The technology is developing as a brain, almost independently of the scientists and programmers. The developers admit that “transfer learning” is the most fascinating aspect – that is when you teach it English, but the system also becomes better at other languages.

Microsoft purchased UK-based Skype three years ago for $8.5bn – it still remains its largest purchase. The service provides the most used voice and video chat around the globe, but faces constant pressure from other messaging services, like Facebook’s WhatsApp, Google’s Hangouts and Apple’s FaceTime. The new feature, Skype Translate, could set the service apart and maintain its competitive edge. The only thing that remains unclear is whether the feature will be free or a paid addition


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Facebook Will Allow Children to Join the Network

The company is trying to figure out the way to allow children under 13 years old join the social network. It turned out that Facebook has designs for a system that allows children under 13 to be supervised by parents, as the US legislation prohibits children under 13 from using any online services that collect information without explicit “verifiable parental consent”. At the moment, the social network doesn't allow users under 13 to join.




Facebook is now trying to address this problem, and the company filed a patent application based on 2-year-old research, but it is not a predictor of future work in this area. According to the patent, the company developed a system of parental supervision. First of all, the parent would have to verify their own identity before allowing the child to create an account. Then parents get access to parental controls tools that would allow to restrict access to specific content, friends and 3rd-party apps like Facebook games. The chances are that a system proving the identity of a parent and their consent would have to be approved by the US Federal Trade Commission.

Despite the fact that the social network prohibits children under 13 from using the website, they still do it. The problem is that verifying a person’s age is very difficult to do online, particularly for people without official government-issued identity papers or other age-related identities.

Security experts explain that the matter is that children are already using Facebook, with or without parental supervision, and they are unlikely to stop getting on there, regardless of Facebook avoiding accepting preteen members. The social network is actively trying to remove underage children – for instance, about 800,000 preteens have been removed from Facebook in 2012 alone. In the meantime, it was also estimated that 5.6 million underage accounts remained active on Facebook, many of them having been created with the help of parents.

The social network claimed that it has nothing to announce thus far in regard to allowing children under 13 to join Facebook, and that the patent application was filed in response to research being conducted in the area, which is not necessarily indicative of future work.


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Is Google Chrome Right for Your Business?

When Microsoft first developed its Internet Explorer browser in 1995, the web was a very different environment. Now the static text-based pages of the early days have evolved into interactive applications that blur the line between online and offline, the team at Google felt it was time to reinvent the browser. In September this year the first beta version of its Chrome browser for PCs was released as an open-source free download.




Microsoft still has around 80% of the market, and almost everyone else is using its main competitor, Mozilla's Firefox. Just four days after Chrome's launch it was suggested that Google had already taken 1% of the market, but there's still a very long way to go before Chrome is considered a real player, let alone a serious rival to Internet Explorer. Reviews have been largely favorable but before business users get too excited about the shiny new browser and rush to switch, there are a number of considerations.


One of Google's core aims for Chrome is for it to be more secure than other browsers. Chrome regularly downloads updates of two blacklists for phishing and malware, and warns users when they attempt to visit a harmful site. Chrome also has a private browsing mode, Incognito, that prevents the browser from storing history information and cookies from the websites visited.


Chrome's developers rejected the way browsers have traditionally been built and came up with an architecture where every tab, site and plug-in has its own separate process. This prevents malicious software from installing itself: a harmful programme running in one tab is unable to 'sniff' credit card numbers, interact with the mouse, or tell Windows to run it on start-up, and will be terminated when the tab is closed. This has the additional benefit of making the browser much less likely to crash - a real weakness of Internet Explorer - and so meets Google's second aim of making a more stable browser.


Stability is also strengthened by Chrome being very PC-memory friendly, with a process management tool called 'Task Manager' that allows users to see which sites are taking the most memory and downloading the most bytes. This could help businesses that have to deal with hundreds of workers going to demanding sites to control access to websites that are simply too demanding for their network and internet connection.


Google's third aim was speed. It wanted Chrome to be super-fast, and tests against Firefox 3, Internet Explorer 7 and 8, and Safari, show it does indeed function faster.


While Chrome does what Google set out to do, however, a number of concerns have already surfaced. The most alarming of these as far as businesses were concerned was a clause in Chrome's licensing agreement that appeared to give Google the right to do whatever it wanted with all content loaded onto commercial websites through Chrome. When this was flagged up, Google immediately modified the small print to remove the offending sections. It also acted fast to remedy a serious flaw that allowed a malicious web page to crash the whole browser. These two potential problems are a side-effect of Chrome's current incarnation being a beta, or test, version of the software. In other words, by Google's own admission it's very much a work in progress, and while issues from security glitches to web pages and applications that don't work properly on Chrome are to be expected, this may deter companies from embracing a piece of software that is still a little rough around the edges. The flip side of this is that because Chrome is open-source, anyone can edit and improve the code, so in theory an IT manager could add a security update without waiting for Google to fix the problem.


The fact that that Chrome isn't Internet Explorer also has good and bad points for business. As well as avoiding the frequent crashes Microsoft's browser is known for, companies that like to avoid Microsoft in general may like to see another alternative, particularly from Google, which can do no wrong in many eyes. But most businesses are immersed in the world of MS applications and development tools. Internet Explorer is not only the default browser of their IT infrastructure, but is required to get full functionality from their other software. This question of compatibility extends further: the current version of Chrome is for PC only, and although Google is working on versions for Mac and Linux, this rules Chrome out at the moment for any businesses - including in many creative sectors - that run on these operating systems. Chrome is also not viable if your business runs on ActiveX web applications, as it does not support ActiveX.


Chrome's user interface has some interesting features which might help employees work faster and smarter. Some reviewers have said it really understands what people want to do with a browser, with features like the 'Omnibar' search function, and thumbnail views of the nine most visited sites and recent bookmarks. And when users create a shortcut for a web application, Chrome strips away all of the toolbars and tabs, leaving something that feels much more like a desktop application than the internet. But other features we've become used to are not yet included, such as a way to manage bookmarks, a command for emailing links and pages directly from the browser, and even the progress bar to show how much of a web page has loaded.


Chrome is to be admired for its speed, elegance and usefulness. It's a re-imagining of the browser to reflect the way individuals use the internet, and despite some problems it's been received well. Companies may consider Chrome too young to even think about switching from Internet Explorer or Firefox just yet, but there's no doubt business users will be watching with interest to see what Google does next to buff up even more of a shine on its first browser.

Desktop Applications Vs. Web Applications

Software application development began with desktop applications, which could be used on standalone machines only. However, with the advent of internet and online commerce, web application development gained importance. Word processors and media players can be considered to be typical desktop applications, while an online shopping cart on an ecommerce website can be considered as a web application.


By definition, a desktop application means any software that can be installed on a single computer (laptop or a desktop) and used to perform specific tasks. Some desktop applications can also be used by multiple users in a networked environment. Web application development, however, soon started replacing desktop applications for reasons of portability and better functions from usability point of view. Web application development is usually made on client-server architecture and use a web-browser as the client interface. This is one of the reasons why web applications are so widely getting popular. Though web applications offer a slight advantage over desktop applications, there is a very narrow chance of desktop applications becoming outdated. The primary reason for this could be the security issues and legalities associated with web based applications.
Following is a basic comparison on desktop and web based applications based on certain parameters:

Maintenance - web based applications need to be installed only once where as desktop applications are to be installed separately on each computer. Also updating the applications is cumbersome with desktop applications as it needs to be done on every single computer which is not the case with web applications.
Ease of use - desktop applications are confined to a physical location and hence have usability constraint. Web applications development on the other hand makes it convenient for the users to access the application from any location using the Internet.

Security - web applications are exposed to more security risks than desktop applications. You can have a total control over the standalone applications and protect it from various vulnerabilities. This may not be the case with web applications as they are open to a large number of users in the Internet community thus widening the threat.

Connectivity - web application development relies significantly on Internet connectivity and speed. Absence of Internet or its poor connectivity can cause performance issues with web applications. Desktop applications are standalone in nature and hence do not face any hindrances resulting from Internet connectivity. Connectivity also significantly affects the speed at which desktop and web applications operate.

Cost factor - web application development and its maintenance involve higher costs and mostly recurring in nature. Desktop applications are purchased one time and there are not continually occurring charges. However, in certain cases, maintenance fees may be charged.


Having considered the basics of desktop and web application development, the selection of a suitable type will depend on the business needs and factors discussed in the comparison given above.


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